Successful business people know that measuring performance is the key to growth and success. If you can not measure the outcomes of your business decisions then you really don’t have an adequate grasp of the direction in which your business is going.
Measuring income, turnover, expenditure, return on investment and profitability is something that every business does, but those are often information snapshots of last month, last quarter or last year. It’s not real time information.
With the growth and development of the Internet, huge strides in information sharing have become possible. In real time, too!